Thursday, 14 June 2012
Brands v Own Labels
In the past my supermarket spending was ridiculously high. As a family we ate well and I was in a financial position of being able to buy brands, supermarket premium products, Fairtrade goods, organic fruit and veg and organic meat. I still believe that we should fuel our bodies with good food but as a single parent I cannot afford to spend the same amount money I used to. Over the last few months I have reduced my supermarket bill by two thirds. I cook from scratch and refuse to put rubbish into my body. I still buy meat that has come from animals who have lived a decent life but probably only once a week now.
I pulled a few random products out of my cupboards. On the right are the brands that I still buy as I haven't found suitable replacements yet or are a guilty pleasure! But I buy them when they're on offer and we use them sparingly. On the left are some of the supermarket value and basic lines that we've found are a pretty good substitute.
For example last week in Sainsbury's, Green Giant sweetcorn was on offer at 4 x 198g pack for £2.23. Their Basics sweetcorn (also in sugar, salt and water) were 21p each. So that's 84p for 4 x 198g. And it tastes the same! I did a blind taste test on the teenager!! It's a no brainer.
I now buy UHT milk as I was throwing out fresh milk every week (even stretching it by using it past it's use by date!!) A pack of 6 x 1 litres was on offer at £3. That's 50p a litre. Almost half the cost of fresh milk. I don't drink it at all. The teen and visitors have it in their tea n coffee. And nobody has noticed the difference.
I've worked out I can bake a white loaf for under 50p or buy a Warburtons white sliced one for £1.35. I can make a decent home made loaded pizza for a fraction of the cost of a premium brand one. And the teenager loves them both.
I used to think that saving 50p on milk or £1.39 on tins of sweetcorn wasn't worth the time and effort to compare prices. I never checked my till receipt to see if it was correct. Earlier this week I returned to Sainbury's as they'd overcharged me by £1.70 on a frozen fruit deal. I got my refund. But now every single penny saved goes towards my future financial freedom. I'm treating this like my job. I'm running my home like I would run a business. It's challenging but so far I'm enjoying the challenge.