I'm an avid label reader anyway but it pays to read the labels on the supermarket shelf too. I've been buying these basics pineapples for a few years now and have seen the price gradually creep up and up. I went to pick up a few of my usual tins yesterday and just happened to glance at the other own label pineapples too.
Larger tin so you'd expect a larger price. But look at the price per kilogram! £1.74 per kg for the basics BUT £1.53 per kg for the own label!! The 'cheaper' basics range is more expensive!!!
Just as a check I looked at the mandarins. Basics broken mandarins £2.29 per kg
Own label £2.18 per kg!
Supermarkets are just out to get our hard earned money. It pays to be one step ahead of them!